Client Work
Here's how I've helped B2B SaaS companies across healthtech and fintech get their positioning, messaging, and go-to-market strategy right.
Led a complete messaging overhaul and website launch in 48 hours ahead of Penguin Ai's Series A — translating a complex GenAI healthcare automation platform into clear buyer value.
Led two engagements with Concert — first defining positioning, messaging, and website copy for its precision health payment accuracy platform, then returning to lead a category creation workshop and updated messaging.
Led GA launch positioning, go-to-market strategy, and website copy for UrgentChart's EHR platform — built specifically for urgent care teams navigating fast-paced, high-volume clinical environments.
Led two engagements with TRUE.ai — positioning strategy, messaging, and website copy as it evolved into an AI-powered mortgage automation platform delivering instant borrower intelligence.
Led positioning strategy and messaging for HealthTrust's Medical Device Management offering — giving clinical buyers the insight needed to make data-driven decisions on high-value implants.
Repositioned Health Scholars' virtual reality training platform — reframing a technically complex VR solution into a clear story centered on building clinical confidence and competency through immersive simulation.
Built an evergreen buyer's guide for SureTest that gave healthcare organizations a clear framework for evaluating EHR test automation — equipping sales with a consistent, trusted story that continues to drive inbound leads.
Led a positioning strategy workshop and developed a comprehensive messaging guide for the SSI Group — aligning leadership around target buyers, differentiated value, and a go-to-market story their sales and marketing teams could use.
Built discovery question guides, solution overviews, one-pagers, and objection handling guides for EmergentConnect's PACS and radiology workflow platform — giving sales the tools to make every conversation easier.