In healthtech and fintech, you can’t afford to get your go-to-market wrong.

Product marketing consulting for B2B SaaS healthtech and fintech companies.

These aren't products people use casually. They touch people's lives and livelihoods.

Your buyers don't just have more stakeholders. They have more at stake. Clinical risk. Regulatory exposure. Institutional reputation. Every person at the table has a different definition of value — and a different reason to walk away.

I'm Kelli Paskey — the positioning puzzle solver. With 30+ engagements in healthtech and fintech, I decipher what your product actually is — then build the strategy and story your buyers trust and your team can sell.

Let's Talk

The patterns point to a deeper problem.

  
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    A product that's evolved past the story you've been telling
  
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    A raise — seed, Series A, or beyond — where the narrative isn't holding up
  
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    A new market or buyer segment the current positioning wasn't built for
  
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    A product that's hard to differentiate in a crowded or fast-moving market
  
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    A team that can't agree on how to describe what you do, who it's for, or why it matters

Companies often come to me with what they think is a messaging problem. It's almost never just that.

It shows up at the same moments:

In healthtech and fintech, these moments hit harder. The buying cycle is already complex. When the story isn't clear, there's more scrutiny.

That pattern recognition — knowing where the problem actually lives and what it takes to fix it — is what I bring to every engagement.

How I Help

Positioning & Messaging

Get Clear on Your Strategy

Positioning starts before a single word of copy is written. I begin every engagement with discovery — stakeholder interviews, competitive research, and a cross-functional positioning workshop that gets your team aligned on who you're selling to, what they care about, and why you win.

Typical deliverables: Stakeholder & Customer Interviews · Market Research · Competitive Analysis · Win/Loss Analysis · Market Segmentation · ICP & Buyer Personas · Positioning Strategy Workshop · Positioning Canvas · Category Creation & Naming · Messaging Guide (Story Arc & Narrative, Value Proposition, Buyer Pains & Desires, Benefits & Outcomes, Audience-Specific Messages, Product & Platform Descriptions) · Website Copy · Tagline & Brand Voice

Go-to-Market Strategy

Build the Launch That Lands

A strong product still needs the right strategy to reach buyers at the right moment. I help teams build the GTM plan that connects their product to target buyers — defining the right channels, audiences, and messaging approach for each stage.

Typical deliverables: Market Research · GTM Strategy & Roadmap · Product Launch Plan · Messaging Testing · Offering & Packaging Strategy · Analyst & Influencer Strategy · Event & Conference Strategy · Launch Readiness Brief · Launch Communications

Sales Enablement

Equip Your Team to Close Deals

Great positioning and messaging only work if your sales team can use it. I build the tools that make every conversation easier — so no matter who's on the call, the story is clear, consistent, and buyer-led from the first word.

Typical deliverables: Sales Decks · One-Pagers & Solution Briefs · Talk Tracks · Conversation Guides · Discovery Question Guides · FAQ Sheets · Objection Handling Guides · Battlecards · ROI & Business Case Tools · Demo Scripts · Sales Emails · Partner & Channel Enablement

Content & Thought Leadership

Stay Visible Between Sales Conversations

In regulated industries with long sales cycles, buyers don't just evaluate products — they're looking for signals that you're the real deal. I help companies build the content strategy and thought leadership that keeps your product on the shortlist between sales conversations.

Typical deliverables: Content Audit & Strategy · Case Studies · White Papers · Webinar Content Strategy · Thought Leadership & Executive Ghostwriting · Award & Analyst Submissions

Why Brighthead?

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Hit the ground running

Deep familiarity with regulated markets — the buyers, the complexity, the constraints — no ramp-up needed.

Magnifying glass icon representing root cause analysis

Fix the root problem

We start where the problem actually lives — not at the symptoms, not at the deck, not at the website.

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Build consensus that sticks

One clear direction everyone can get behind — no mixed messages, no competing narratives.

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Get direct access to senior strategy

No handoffs, no agency overhead, no extra layers — you work with me, not a team working for me.

What Clients Say

"A strategic product marketing partner who can bring clarity and focus to complex solutions."

I had the opportunity to work with Kelli while she was consulting with our team.
What impressed me most was how she grounded our communications in the real challenges healthcare organizations face, while also bringing structure and alignment across clinical, product, and commercial teams.
I would absolutely recommend Kelli to any healthcare organization looking for a strategic product marketing partner who can bring clarity and focus to complex solutions.
— Karie Ryan, Chief Nursing Officer | Artisight
"She is the kind of product marketing leader you want in the room when the stakes are high."

Kelli quickly learned our complex business and brought a strong strategic point of view. She asks the right questions, challenges assumptions productively, and helps leadership teams make confident decisions about how they want to compete and communicate in the market.
Following the workshop, Kelli developed the positioning and messaging that gave us a much stronger and more cohesive go-to-market story. Kelli is great at product marketing and can help a company redefine how it should go to market.
— Carol Romashko, COO | Eliciting Insights
"Kelli helped us think more deliberately about our positioning and how we showed up in the market."

Kelli supported SureTest during an important period of growth when we needed clearer direction around how to articulate our value to different buyer groups.
As our work together evolved, Kelli became a trusted strategic sounding board, helping us refine how we communicated with priority buyers, clarify our differentiation, and continue strengthening how we told our market story as the company grew. I would absolutely work with her again.
— Laura O'Toole, Founder & CEO | SureTest, Inc.
"If you care about your product positioning, you'll treasure the opportunity to collaborate with Kelli."

Kelli demonstrates great ability to listen deeply to her clients, dissect their specific market and uncover their unique value, and then hone in and crystalize just the right elements of their messaging strategy.
What I admire most about Kelli is her ability to craft those very precise contextual details that lift a strategy from the page and carry it to the market in the most memorable ways.
— Lindsay Soergel, C-Suite GTM Executive | Fintech & B2B SaaS