Hi. I’m Kelli.
A product marketing consultant specializing in positioning, messaging, and go-to-market strategy for healthtech and fintech companies.
I've been a storyteller for as long as I can remember. Product marketing gave that instinct a purpose — where storytelling, strategy, and empathy all come together to understand not just what buyers want, but how they need to hear it.
I'm a positioning puzzle solver — I step outside a client's assumptions, listen to what buyers value most, and find the framing that makes a product click.
I focus on healthtech and fintech because the stakes are real. These aren't products people use casually — they touch patient outcomes, financial decisions, and institutional trust. At the end of the day, we're all patients — and we all depend on financial systems that work. Getting the story right matters.
I work directly with clients — from founders and C-suite leaders to cross-functional teams across product, sales, marketing, and customer success. No layers, no handoffs. When you hire Brighthead, you get me.
I'm PMA Core Certified and a founding member of the PMA Madison Chapter — I take the craft seriously.
