The Challenge

Artisight had built a powerful ambient AI platform, but with no established category, buyers evaluated it alongside telesitting and virtual care vendors. The company was building something bigger than a point solution. Competitors were circling similar territory — but no one had defined the new category yet.

The Solution

I facilitated a cross-functional positioning strategy workshop and led competitive analysis to identify a white space no one had claimed. I recommended Artisight define and lead the category as The Smart Hospital Platform — repositioning the company from a virtual care solution to enterprise healthcare infrastructure.

• Developed the messaging framework — tagline, problem, solution, value proposition, and benefits

• Created vertical-specific audience statements and platform description

• Authored What is a Smart Hospital? — the category-defining narrative that gave the market language for what Artisight was building

• Translated messaging into website copy and sales enablement

• Led booth copy, ads, and video scripts for HLTH 2023 and ViVE 2024

The Results

• Relaunch strengthened Artisight's positioning ahead of its $42M Series B

• Within months of launch, competitors updated their messaging in response

• Increased share of voice by 50% as Smart Hospital visibility grew

• 653K impressions, 4K clicks, and 2,000+ conversions from Smart Hospital campaign activation around ViVE 2024

• 90K impressions and 690+ conversions from Smart Hospital paid search

• Reduced bounce rate by 12 points following messaging and SEO update

Completed through a prior agency engagement, in collaboration with the Ratio creative and demand gen teams. Campaign metrics reflect ViVE 2024 activation.